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Vercel acquires Splitbee to expand first-party analytics

| Vercel News | Default

The future of web analytics is real-time and privacy-first. Today, we're excited to announce our acquisition of Splitbee—bringing more analytics capabilities to all Vercel customers.

Along with the acquisition of Splitbee, we're adding top pages, top referring sites, and demographics to Vercel Analytics—available now. With Analytics, you can go beyond performance tracking and experience the same journey as your users with powerful insights tied to real metrics.

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