Swell, a platform on Vercel, enables anyone to spin up their own ecommerce website using its headless, API-first backend. For them, Vercel and Next.js provide both the flexibility and accessibility they need to power their users’ storefronts around the world. The benefits are twofold: not only do Vercel and Next.js provide game-changing tools and features for the Swell team, but they ensure Swell’s merchants can create the fastest sites and the best shopping experiences for their customers.