Core web app decisions tend to center the backend, due to its complexity and impact over huge swaths of the business.
However, frontends have grown far more important and complex in their own right. When not prioritized, the intricate infrastructure around them can quickly spin out of control, dragging teams into untold amounts of tech debt.
As decoupled architecture becomes more common, developers are turning to the Frontend Cloud to automate away the behind-the-scenes hassles of creating and growing dynamic websites.
Instead of managing infrastructure as a separate step of the development process, the Frontend Cloud provisions global infrastructure for you, based on your existing application code.
This approach to web development massively increases developer velocity, allowing your team to experiment safely and meet shifting market demands. Teams of all sizes can effortlessly scale global apps while maintaining the highest possible bars for performance, personalization, and security.
You can think of the backend cloud as your cost center and the Frontend Cloud as your profit center.