Imagine a customer finding the perfect item on your website in seconds—not because they know the jargon to search, but because your search bar understands what they're looking for.
That level of convenience wasn't possible a year ago. Even getting close was a huge hassle. But now, thanks to advancements in AI and large language models (LLMs) like OpenAI’s GPT, Google’s Gemini, and Anthropic’s Claude, businesses without dedicated AI teams are rolling out impressive features in record time.
And Vercel is here to help speed that process up. Let’s take a look at what’s possible.