With over $1B in revenue flowing through their digital properties, Elkjøp (Elgiganten), Nordic subsidiary of Currys PLC and leading consumer electronics retailer in the region, knew their digital presence needed to reflect their in-store commitment to innovation and excellence. Their previous ecommerce platform, built on Angular and self-hosted on Kubernetes, had become a source of frustration for both customers and internal teams. Slow page loads, SEO struggles, and inefficient developer experience were impacting the bottom line and hindering their ability to deliver the exceptional online shopping experience their customers deserved.